Alexander Mackendrick

“The key to the Film Grammar class is the common-sense notion that if we are living in the era in which children - before then can spell or read - are exposed to the moving-picture image on television, then what we should be doing is teaching people about the images they are reading and instruct them how to speak back in this visual language that is the literacy of today.  In short, it is important that citizens becomes consciously aware of cinema’s conditioning influences.  It is not, however, enough to be merely receptive to its codes of communication.  To be literate in a medium is to be able to write as well as read.”