“They have huge sales forces, impressive glossy ad campaigns, and legions of lawyers, but you can't point at anything that they've built in the last five years where you thought, _ã–Holy shit._㝠That distinct musty smell is the lack of Holy Shit, and its presence sends Volatiles running, because that's the smell of stagnation. Volatiles want nothing to do with a group of people who no longer take risks because they believe the stagnation is death.”