Seth Godin

“You don’t have to like the weather to acknowledge that it’s raining.”

“The work of a professional isn’t to recreate thrills. It’s to show up and do the work. To continue the journey you set out on a while ago. To make the change you seek to make in the universe. Thrilling is fine. Mattering is more important.”

“By all means, get it right. Get it right the first time. Successful makers of change embrace the hierarchy of importance, though, and refuse to engage with a fight about right when it’s vitally important to focus on important instead.”

“Most of the things that we do have two possible outcomes: they might work or they might not. Being able to live with the possibility of either is essential if we’re going to move forward.”

“If you do something remarkable, something new and something important, not everyone will understand it (at first). Your work is for someone, not everyone. Unless you're surrounded only by someones, you will almost certainly encounter everyone. And when you do, they will jeer. That's how you'll know you might be onto something.”

“System innovations almost always involve rejecting the standard metrics as a first step in making a difference. When you measure the same metrics, you’re likely to create the same outcomes. But if you can see past the metrics to the results, it’s possible to change the status quo.”

“In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.”

“You think you're being a leader, but you're probably being a manager.”